Thursday, 9 April 2015

Renault- Nissan

Renault–Nissan Alliance is a strategic Franco-Japanese partnership between automobile manufacturers Renault, based in Paris, France, and Nissan, based in Yokohama, Japan, which together sell more than one in 10 cars worldwide. The companies, which have been strategic partners since 1999, have nearly 450,000 employees and control eight major brands: RenaultNissanInfinitiRenault Samsung MotorsDaciaDatsunVenucia and Lada.The car group sold 8.3 million cars worldwide in 2013, behind ToyotaGeneral Motors, and Volkswagen for total volume. The strategic partnership between Renault and Nissan is not a merger or an acquisition. The two companies are joined together through a cross-shareholding agreement.
The Alliance is a strategic partnership based on the rationale that, due to substantial cross-shareholding investments, each company acts in the financial interest of the other—while maintaining individual brand identities and independent corporate cultures. Renault currently has a 43.4 percent (fully voting) stake in Nissan, and Nissan holds a 15 percent (non-voting) stake in Renault effectively giving Renault control. Although more companies have adopted such an arrangement, it remains controversial. Some business journalists have speculated that the companies should be joined in a conventional merger in order to make a "bold" move, while other interested parties have said that the companies should separate.
The Renault–Nissan Alliance began March 27, 1999. At the time, the auto industry was in a period of rapid consolidation. At the time it was created, Renault bought 36.8 percent of Nissan's outstanding stock, and Nissan vowed to buy into Renault when it was financially able. In 2001, after the company's turnaround from near-bankruptcy, Nissan bought a 15 percent stake in Renault, which in turn increased its stake in Nissan to 44.4 percent. In 2002, the Alliance created the Renault–Nissan BV (RNBV), a strategic management company to oversee areas such as corporate governance between the two companies. Based in Amsterdam, it is owned 50/50 by Renault and Nissan and provides a neutral location for the Alliance to exchange ideas, build strategy and help leverage the maximum synergies between the two companies.
These two companies stood different from other automobile companies. This two companies jointly called as the sister companies. In spite of have a competitive relationship in the market, they have strong management strategies. In the modern business era the companies are rivals but these two companies became a role model for rest of the companies by helping each other in their difficult situation.
This what relations means. These companies are share their models, technology and many more to make it different from others. They launch same model in two differ names with slit difference with is affordable by the people.
I would conclude this article by saying working together and maintaining good relationship will help us in facing all the problems in the world. As we all know sisters are the best friends in spite of fighting like dog and cats. In the same way Renault and Nissan fight in the market for its sales but the profit earned will be shared by both the companies    
 
                                                           

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